With the "low carbon" has become a global hot words, carbon accounting, carbon disclosure, so the carbon strategy is gradually heating up. Some non-governmental organization (NGO) in the carbon measurements had gone quite far, the Carbon Disclosure Project (CDP) is one of the pioneer. Leveraging the strength and development Heard that the reporter is the bicycle to the interview, Li Rusong smiled and said: "riding a bike well, low carbon." As a director of CDP projects in China, Li Rusong put a lot of focus to "carbon" on, no wonder he was true to his present line. Beginning the interview, Li Rusong give verbatim reporters to explain the Carbon Disclosure Project, the English name - Carbon Disclosure Project. He said: "Carbon is carbon dioxide emissions, Disclosure is a very hard to find the corresponding Chinese word in English is a neutral term, we have translated as disclosed. Although the Project in Chinese means" project ", but CDP is an independent The agency is registered in the UK in 2000 non-governmental organizations. " One NGO is how to single-handedly to make thousands of the world's largest companies to report their carbon CDP information? Li Rusong frankly stated: "CDP is a modest strength of NGO, but our power to help investors achieve their goals." "When the names of these investors in our questionnaire, questionnaires are sent to the enterprise will realize, the investment or potential investors who encourage or want me to disclose the challenges of climate change and its greenhouse gas emissions data, enterprises will be more willing to cooperate with CDP. "Liru Song told reporters. It can be seen, CDP is from investment institutions at leveraging. Then we must ask, why do institutional investors are willing to cooperate with the CDP it? In Li Rusong view, living in this era of climate change, investors select investments, the urgent need for carbon data as a reference. It is reported that in 2010, CDP 534 for global institutional investors to become their own affiliates, many of them Barclays, Goldman Sachs, Bank of America, Morgan Stanley, AXA Group and Swiss Reinsurance Company and other global investment giant shadow These institutional investors manage a total of over 64 trillion U.S. dollars in assets. This year, CDP listed companies to the Global 4700 questionnaires, to encourage the disclosure of the challenges of climate change and its greenhouse gas emissions data. This is the CDP was established 10 years 8th worldwide, questionnaires. CDP through its implementing agency for 3 years the market value of 100 to China's largest listed companies sent questionnaires. In these 100 companies, 13 companies completed the questionnaire, 26 provided information, which is CDP participation of Chinese companies over the years, the highest one. In the "Carbon Disclosure Project Report 2010 Summary Global 500", the reporter learned that the global response rate of 500 companies remained at 82% (410) is high. In addition, consumers are increasingly leveraging the growth of the object for the CDP. At present, the "green consumer" concept increasingly recognized by consumers, consumers buy goods require disclosure of the carbon footprint. Under this pressure, many large companies such as Wal-Mart, Dell and IBM began to require their suppliers to disclose carbon information to better manage their supply chain carbon risk. "Find out the family property" and "fitness" The pressure of institutional investors can not change the nature of profit-driven enterprises, CDP questionnaire response rate to rise for many years may be another reason. "Business is not evil, nor an angel, but a money machine, the enterprise will have DNA inside the driving force behind the pursuit of efficiency." Liru Song said, "Carbon disclosure is not a business process of exposing their carbon emissions, but the process of an enterprise to exercise their own By doing carbon testing, companies can find out the real situation, where to find the largest reduction potential, thereby reducing the cost of reducing emissions, it would appear CDP is a gym, through the CDP questionnaire to do, companies can find many opportunities, this is their the driving force. " In people's minds, iron and steel enterprises are large energy consumption and emissions. In recent years, Baosteel will use its large-scale enterprises to carry out energy audits. By analyzing the business process in the state of existing equipment, process energy consumption, energy costs Baosteel refined its energy management system, to find the direction of tapping the potential of energy saving. It is reported that in January 2009 to 7 months, Baosteel energy of the EIA system cost over one billion yuan. "CDP questionnaire to complete, not only help reduce costs, optimize emission reduction programs, but also help companies respond to future regulation." Liru Song said. Indeed, our proposed unit of GDP in 2020 compared to 2005 carbon dioxide emissions 40% -45% reduction goals. Pressure on enterprises is also opportunity. "Emission reduction targets will certainly be implemented in various enterprises, far-sighted companies act now, the country's emissions quota when the implementation of the enterprise, is a pioneer, or even to profit through carbon trading; late action was better than early action , and now ignore the carbon emissions of business, that time I am afraid that even their own can not hold a normal production. "Liru Song explained the Carbon Disclosure of the challenges and opportunities. "United Nations Framework Convention on Climate Change," Executive Secretary Christina CDP in September this year, the report launch ceremony, said the world: "CDP the business model and future, just as medical X-ray discovered the meaning of the same material, there is no X light is difficult to see the patient's body. "

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