The reporter found the Lin Jian of brand marketing manager of HB to have a visit. “ is in Europe the market we and peaceful Nuo be good at it is paratactic ” , “ we are business has with machine and family expenses machine emphasize particularly on, if this two respects add up total sale is in peaceful Nuo be good at before. ” , say Olympic Games is sponsorred, “ of Lin Jian say this is 4 years ago with respect to stated, after basically looking now ” , enter Chinese market to return the gymnastical equipment business without a year as, BH vision is very long-term, the gymnastical industry of “ China just grows, I feel foreground is bright ” , because BH is in,two respects have housekeeping money emphasize particularly on, what so he emphasizes is sexual price compare and design a concept, “ we are a hundred years brand, have brand culture, european design basically is careful, durable become reconciled looks, this is the ” that Chinese consumer takes seriously fitly, spend to the attention of fitness of the whole people as China increase, HB plan and national sports bureau cooperate, develop community fitness field, make full use of oneself sex price compares tall, durable advantage, enlarge force, further progress is obtained in Chinese market.
Seem tripartite confrontation of the Three Kingdoms a bit, the left in BH is force be good at (the first fitness of American equipment brand) exhibit a stage, exhibit a stage cover an area of area and dimensions to be next to peaceful Nuo be good at, attention is spent very tall also, a belle is the person that look around to do set an example, the Logo of Life Fitness looks fashionable, abound move feeling, the person that will look around is more satisfactory, there is an engineer to be in before every machine directive. The staff member is a Chinese. Hearing is a reporter, with business of before two equipment, force be good at the staff member is behaved very enthusiasticly. The reporter interviewed force be good at selling manager. The market that “ pays close attention to is different ” , should ask about He Tainuo be good at such she saying when having big competition, “ we and collaboration of a lot of clubs and hotel, for instance California 24 hours (of the United States appear on the market company, yao Ming store was opened in Beijing, high-grade gymnastical club) and the hotel waits what we basically walk along ”“ a moment is hotel fitness, meeting place fitness this, be in this we are old ” absolutely, look any old international brands have self-confidence of —— of a characteristic, absolutely self-confidence. The science and technology of “ our company is the most advanced, we can be taken out every year from turnover 5% will make research and development. ” , say path concept, she is the “life Fitness of such explanations, it is fitness makes the life better, the life, fitness. ” , the overall sense that gives a reporter is force be good at what basically go is high-end market.
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